The V.A.L.I.D. Model™ – How to Know If Your Idea Has Legs

At SaaS Agency, we’re not here to build products that flop. Before we write a single line of code, we put your idea through the ringer. That’s where our V.A.L.I.D. Model™ comes in.

You see, everyone thinks they have a great idea, but the real question is—does the market care? The V.A.L.I.D. Model™ is our way of systematically testing your idea to make sure it solves a real problem, gets customers talking, and ultimately, makes them want to pay for it.

What Does V.A.L.I.D. Stand For?

V – Verify Needs:
Step one: make sure you’re not about to pour time and money into solving a problem no one cares about. We start by talking to real customers, doing market research, and finding out if your idea hits a real pain point. If people aren’t talking about the problem, they’re probably not paying to solve it.

A – Assemble Concepts:
Next, we take that problem and build simple, low-fidelity prototypes—early mockups of your solution. These aren’t fancy; they’re tools to get feedback from your target customers and make sure they’re nodding along, saying “yes, I need this.”

L – Launch Assumptions:
Now, it’s time to test the waters. Do people care enough to actually pay? We validate demand by launching a “smoke test” (e.g., landing pages, small marketing campaigns) to measure interest before you sink any serious money into development.

I – Iterate Designs:
Based on the feedback we get, we tweak the designs. This is where we dig in—refining your product’s features, improving the user experience, and adjusting the concept to make sure it’s spot-on for your audience.

D – Demonstrate Solution:
Finally, we create a hands-on experience that simulates what your final product will look and feel like. Whether it’s through a Wizard of Oz MVP (where you fake it till you make it behind the scenes) or a concierge service that manually solves the problem, this is the last checkpoint before we jump into full development.

Why Does This Matter?
Think of the V.A.L.I.D. Model™ as your insurance policy against wasting months and burning cash on something the market doesn’t want. This process helps you tell the difference between ideas with real potential and those that belong in the trash. We believe in building products that solve real problems and generate real revenue. That’s why we push your idea through the V.A.L.I.D. process—so you don’t end up with software no one cares about.

Don’t Just Code, Pre-Sell It
Here’s a pro tip: pre-sell your software before you sink time and money into development. If you’ve verified the problem, tested your solution, and people are ready to pay, you’re golden. That’s when we move to building your Early Lovable Solution—a minimum viable, feasible and desirable product your customers actually want to use.

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