Prioritize Like A Pro: The ICE Scoring Method

In the fast-paced world of product development, making informed decisions about which features to prioritize can be challenging. That’s where the ICE Scoring Method comes in. In this blog post, we’ll explore what the ICE Scoring Method is, how it works, its benefits, drawbacks, and why it’s a valuable tool for product teams looking to streamline their prioritization process.

What Is The ICE Scoring Model?

ICE stands for Impact, Confidence, and Ease. Each of these factors is assigned a score from 1 to 10, with higher numbers indicating greater importance or feasibility. These scores are then multiplied together to generate a final ICE score for each feature or initiative

Impact: Assess the potential impact of the feature on users and your strategic objectives. Scores range from very low impact (1) to significant impact (10).

Confidence: Evaluate your confidence in the success of the feature. Scores range from very low confidence (1) to significant confidence (10), taking into account both known and potential risks.

Ease: Consider the ease of implementing the feature in terms of time, resources, and impact on the team’s workload. Scores range from long time frame (1) to short time frame (10).

How Does The ICE Scoring Model Work?

Once you’ve assigned scores to each category, simply multiply them together to calculate the total ICE score for each feature. Features with higher ICE scores are prioritized over those with lower scores. For example:

Feature 1: Impact (9) x Confidence (8) x Ease (5) = 360
Feature 2: Impact (7) x Confidence (8) x Ease (8) = 448

In this example, Feature 1 has a high impact score but may require more effort to develop. Based on the overall score, Feature 2 moves to the top of the priority list.

Benefits Of Using The ICE Scoring Model

Speed and Simplicity: The ICE Scoring Method is quick and straightforward, allowing teams to prioritize initiatives efficiently.

Clear Thought Process: Quantifying criteria helps clarify decision-making and facilitates review.

Prevents Analysis Paralysis: The framework encourages quick decision-making and consensus-building within the team.

Drawbacks Of Using The ICE Scoring Model

Subjectivity: Results may vary depending on individual perspectives and biases.

Grey Area: The model can be subjective and results may fluctuate based on circumstances.

Underestimation of Required Work: Features requiring significant effort may be undervalued in the scoring process.


The ICE Scoring Model provides a valuable framework for prioritizing features with your team, enabling quick decision-making and momentum. While not perfect, ICE serves as a minimally viable prioritization tool, ideal for keeping projects moving forward efficiently. By leveraging ICE, product teams can navigate complex decision-making processes with confidence and clarity, ultimately delivering greater value to their customers.

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